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FACEBOOK LIMITS NOTIFICATIONS

I have spent over an hour on the phone with Facebook this morning and seems I finally got to the bottom line why folks aren’t getting notifications. It seems Facebook has now limited them to 5 a day, 102 a week. If I want to get to the readers with more notifications it is going to cost. and they think we are FOX News or CNN with what they want.

Due to this we are setting up an email alert system. It is working now on the test server so there is a delay. By morning if everything looks ok we will put it on the main server for instant notifications.

 

 

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I did a little more research and came up with this. It is a reprint from Social Media Today.

 

Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013.

SHORT HISTORY OF FACEBOOK ORGANIC REACH

Since Facebook pages for business launched in 2007, the organic page reach has been decreasing. By April of 2012, Facebook itself disclosed that Fan Pages reached only 16% of their audiences on average. Recently, a study revealed that Facebook page organic reach went from an average of 12.05% in October, 2013 to 6.15% in February, 2014.

Last fall, Facebook cited “A lack of space in the newsfeed” as a reason for the decline in organic reach. It’s possible that shortly, there will be no room left for organic posts at all.

This change is very bad news for businesses who have spent the past seven years collecting Facebook fans, unless they’re willing to start spending regularly to reach their audience. The worst part is that this applies to pages across the board. Whether you’re a huge brand with millions of likes, a community organization page or a non-profit, this dip in organic reach will affect you.

SHOULD YOUR COMPANY USE FACEBOOK?

At this point you’re asking, should my company even use Facebook—Is it worth the time? Do the thousands of fans you have acquired even matter anymore? With a measly 1-2% reach, it’s hard to justify spending time posting on Facebook.

Facebook wants to assure you, “The fans you have matter.” In fact, the sales deck lists a number of benefits to acquiring fans, including improving organic distribution and getting more insight about your audience. The number one reason? “Improving ad effectiveness.”

In short, your fans matter, if and only if, you plan on spending money to reach them. After years of using Facebook for free advertising, this may seem unfair, but Facebook needs to make revenue somehow. And while you may not be too keen on the thought of spending money with Facebook, more engaging posts will still lead to a larger reach (when people share, like or comment on your posts, Facebook will see this as a post of interest and allow it to come up in more people’s newsfeeds).

– See more at: http://www.socialmediatoday.com/content/your-facebook-pages-organic-reach-about-plummet#sthash.miSU2FFv.dpuf